CASES / Telenor
The 3D design on the postcard created lots of attention
LAUNCH OF 4G USING AUTOMATED ONE-TO-ONE COMMUNICATION
An integrated campaign across all media channels secured a successful launch of Telenor NU, the Telenor 4g-network, targeted at more than 500.000 private customers as well as selected businesses.
I designed the distinctive 3D appearance of the direct mail piece to create the optimal attention and synergy to the overall campaign.
ROLE: ART DIRECTOR