CASES / Post Danmark
THE CREATIVE DESIGN OF DIRECT MAILS GAVE THE BEST RESPONSE RATES IN YEARS
The creative design of the packaging of the direct mail for the launch of the new direct mail product “Direct Mail” of Post Danmark gained a lot of attention and recognition by fully embracing the possibilities of the direct mail medium by incorporating a physical example of the new creative possibilities of the product.
E-COMMERCE BUSINESSES RESPOND TO PHYSICAL DIRECT MAILS
A very creative and teasing direct mail project that created the full attention of the E-commerce segment and obtained the highest response rate in 20 years.
CLIENT: POST DANMARK
ROLE: ART DIRECTOR